Is Goals Setting Really That Important For Business Success?

Is Goals Setting Really That Important For Business Success?


Why is GOAL Setting so important?


If you think of your goal as a target you need to hit.


The best-case scenario is you hit the target right on the bullseye


Worst-case scenario, miss it altogether.


Either way, you are closer to the goal that you would have been without a target to aim for?


That’s why so many people feel as if they’re adrift in their career or business, in life for that matter.


They work hard, but they don’t seem to get anywhere worthwhile.


A key reason that they feel this way is that they haven’t spent enough time thinking about what they want from life, and haven’t set themselves written goals.


“All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible.”


After all, would you set out on a major journey with no real idea of your destination? Probably not!


World-class athletes and all successful business people achieve a high level of success by setting, planning and defining their goals.


Goals setting, planning & defining provides you with a long-term vision but short-term motivation – the perfect way to stay energised, organised and focused.


A recent Harvard Business School survey found that without goals setting & planning, just 3% of people achieved their New Year goals – that’s an astonishing 97% that end in failure within the first 4 to 6 weeks.


So WHY if we have resounding evidence of the power and motivation of setting goals do we still fail to see them through.


The real answer is, your probably doing it all wrong.

Goals setting, planning & defining should be an easy process, well at least once you know what you’re doing.

The problem is most people are doing it wrong, make it too complicated or set their goals way too small or realistic as some would say.

My own viewpoint on a REALISTIC goal is this: I would rather miss my £250K goal by 30% than miss my £120K goals by 20%, SIMPLE!

All Goals are realistic if you are willing to put in the effort.

Those who set goals, plan them and put them into action can:


  • Focus on what they need to do, not want they want to do!
  • Enjoy more fruitful personal and family relationships
  • Have lower stress levels
  • Live longer and healthier lives
  • Have a planned purpose in life
  • Advance more rapidly in their chosen careers or business
  • Make more money, faster than ever before


How to Set a Goal


First, consider what you want to achieve, and then commit to it. Set SMT (specific, measurable, and time-bound) goals that motivate you and write them down to make them feel tangible.


Then plan the steps you must take to realise your goal, and cross off each one as you work through them.


Goal setting is a powerful process for thinking about your ideal future, motivating yourself to turn your vision of this future into reality and to keep you moving forward.


Goals setting is a systemised, consistent and persistent process, it takes time, however by taking small specific daily actions you end up with massive results over time.


The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You’ll also quickly spot the distractions that can, so easily, lead you astray.


Why Set Goals?

Top-level athletes, successful businesspeople and achievers in all fields all set goals. Setting goals gives you long-term vision and short-term motivation. It focuses your acquisition of knowledge and helps you to organise your time and your resources so that you can make the most of your life.

By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals, and you’ll see forward progress in what might previously have seemed a long pointless grind. You will also raise your self-confidence, as you recognise your own ability and competence in achieving the goals that you’ve set.

“You have to set goals that are almost out of reach. If you set a goal that is attainable without much work or thought, you are stuck with something below your true talent and potential.” 

SMT Goals: A useful way of making goals more powerful is to use my SMT process, SMT stands for:


  • S  – Specific (or Significant).
  • M – Measurable (or Meaningful)
  • T  – Time-bound (or Trackable).


For example, instead of having “to sail around the world” as a goal, it’s more powerful to use the SMT goal “To have completed my trip around the world by December 31, 2020.

As you make this technique part of your daily life, you’ll find your career or business accelerating at a faster pace than ever before, and you’ll wonder how you did without it!


So start 2021 by setting and planning real goals with real results!

The Power Within IGNITE: Goal Setting Strategy Sessions can help you set realistic goals for real life and, give you the power and process to achieve them.

Goal Setting, Defining & Planning will help you to:

  1. Develop a positive mental strategy and business focus
  2. Set specific goals based on desired outcomes, timelines and results
  3. Refine and develop these goals as your business progresses
  4. Understand the planning process to identify your strengths, weaknesses, opportunities and threats (SWOT)
  5. Recognise and prioritise your High Payoff Activities (HPA)
  6. Create daily, weekly and monthly action plans
  7. Become accountable for your actions



Most Of Us Can Do More, Be Better, and That’s a Fact

Be honest with yourself!


Most Of Us Can Do More, Be Better, and That’s a Fact


If you’re being honest with yourself… you can do better… That’s just the truth.


Many of you have already achieved a lot in life…


But if you’re really honest with yourself… you know you can do better… you know you can do MORE… in many areas. And that’s just it… you have to be honest with yourself.


Maybe you’re doing well financially… but your health is poor. 


Be honest with yourself… and ask yourself what you’re really capable of.


Ask yourself how you want to feel in 2020, AND what you’re going to do about it.


Ask yourself how you can improve that area of your life.


How do you want that area to be like? and what do YOU need to DO to make it that way?


You need to be motivated to change!


You need to find the real motivation inside you change


Then you need to master that motivated feeling day after day.


We need to start looking for all the reason why something will work, add benefit or value to our lives and then start to believe we are capable of the results.


Motivational Mastery training helps us realign our new beliefs to our motives,


Motivational Mastery is how we understand, interact and engage ourselves to take a specific set of actions to get our desired results.


Motives create actions, action gives you results, change the motives, change the results.


James Fleming

The Power Within Training & Development

0330 133 2975

Business Coaching Is A Waste Of Time and Money


Business owners and entrepreneurs have a lot of preconceived notions when it comes to coaching, consultancy, external business development & training.

“Business Coaching and Consultancy is a waste of time and money, I already know what’s wrong with my business”

They feel like it makes them look weak, that they should be able to do it on their own?

But if these beliefs are holding you or your company back from getting an effective business coach, consultant or sales training, you’re missing a huge opportunity to improve your skills and your business’s performance.

All great CEO, Business owners and entrepreneurs know their weaknesses, have an idea where their business needs strengthened and have the vision to seek help where needed.

CEOs Business owners and executives aren’t just plucked off the street and asked to lead businesses, they find themselves in these positions because of their ability to make decisions, inspire and develop others and ask for help to overcome specific challenges within their business.

“Before you become a leader, success is all about growing yourself. When you become a leader, success is all about growing others”

Jack Welch, CEO of General Electric

So, when I talk about weakness, we aren’t referring to a given leader’s inability to lead effectively, we are referring to small factors and challenges within the business that require a new set of eyes, another way of looking at the challenges you are facing.

Good leaders know how to play to their strengths, and can be more than competent in doing so. But great leaders recognise their weaknesses, and focus on improving the areas in which they or their business may be lacking, whether through executive coaching, business consultancy or otherwise.

Admitting weakness may sound like the traits of an unconfident, anxious leader. But it is the leader that refuses to accept that he or she has any flaws that stand to be victimised by confidence.

Leaders who recognise weakness within themselves or their business, yet refuse to be characterised by those weaknesses, are the leaders who relentlessly pursue change and most often achieve the greatest success.

“Hiring a business coach or consultant is not a sign of weakness or failure, it is a signal of strength”

So how do these business leaders go about identifying various weaknesses within themselves or their business?

By asking for help, help to identify challenges, seeing advice and support from others outside the business.

“Business Coaching, Consultancy & Leadership Development is a bespoke management training for entrepreneurs and business owners specifically tailored for their unique situation.”

“It helps you make better decisions, become a better leader and grow your business in ways you never even knew possible.”

Here are some common myths about Business Consultancy, Coaching and Leadership Development Training, and the real story!


Myth No. 1: “Coaching, Consultancy and Soft Skills Training is too expensive”

The reality? Running a healthy, well‑managed business leads to both cost savings and growing profits and in some cases, you can qualify for fully funded non-returnable & non-refundable grants to help you grow & develop your business.

“Coaching and Consultancy and Training is about learning how to identify inefficiencies in your company and learning how to fix them, so you can save more in the long‑term.” “Not fixing these problems means profit is leaking away every day, and in most cases, you are not aware of what’s available to help you & your business to grow to new levels” It also helps to motivate and inspire your employees and management teams”


Myth No. 2: “I don’t have time for this. I’m too busy running my business.”

Most entrepreneurs or business owners spend their time fixing problems and fighting fires. But, by not taking the time to get on top of fundamental challenges, you’re accepting that your problems will continue and probably get worse.

“If you keep doing what you have always done, you will keep getting what you have always got”

“A Business Coaching or Consultant can help you identify and resolve the root cause to get out of this vicious cycle,”


Myth No. 3: “I already know what’s wrong in my business.”

Visible problems are usually symptoms of bigger issues that can only be identified through a careful, thorough assessment and digger deeper, using the 5 levels of certainty

Don’t waste your money treating symptoms that will come back if the root cause is not identified and addressed. A business coach will take a holistic view of your business, find the underlying cause of the problem and then coach you on how to fix it.

If you look at your business as a growing tree. The soil is the culture you have or are creating, the more nutrient-rich the soil the stronger the tree. The branches are your employees and management teams, most people just keep cutting off the branches when they have internal issues or business growth problems, when in fact in most cases the problem is in the soil where you are cultivating and growing your tree.


Myth No. 4: “Coaching or Consultancy won’t change anything in my company, only I can do that.”

FACT: Nothing will change in business unless you’re convinced of the benefits of the change and know how to make it happen.

The right business coach or consultant can help you better understand your business and develop the skills to overcome your challenges. That will enable you to make changes that will have a positive impact on your company’s performance.

“Coaching and consultancy help leaders and entrepreneurs become more confident” “In the end, you have a better understanding of your business’ strengths and weaknesses and know how to make it more successful.”


Myth No. 5: “I don’t need another advisor. I need someone to fix my problems.”

Think of coaching, consultancy or training as a learning experience. The goal is to transfer knowledge and know‑how to you and your management team.

“Business coaching, consultancy or training is about teaching you how to fish, not fishing for you.”

“It’s about teaching you the knowledge and skills to address problems on your own.” You can then go on to have a better understanding of working on your business, not in your business.

Business Coaching, Consultancy and Leadership Development: What it can do for you and your business?

  • Help you to see your business from a fresh perspective
  • Improve your business management and leadership skills
  • Increase motivation and drive accountability
  • Develop a sales & leadership strategy that works
  • Support you in tackling business challenges and opportunities
  • Increase your self-belief & confidence in your abilities & your business
  • Help you identify your company strengths & weaknesses to become a more rounded high performing business
  • Create clearly defined goals for you, your business and your leadership team.


Whatever stage you have reached in your career or business, you can always expand your knowledge and develop the mindset of a successful high-performance company or business professional with personalised bespoke training and development programs, coaching and consultancy framework all focused around our unique success formula process.

We also work with companies on a holistic consultancy basis, we work with you and your team to evaluate the company culture, help build and develop the people growth strategy, work with the team to identify business growth opportunities, overcome the challenges as well as assisting with the development, planning and execution of those opportunities into a sales and business growth framework.

Why not drop me a PM or email and see how we can help you accelerate your business growth in 2021


James Fleming

The Power Within Training & Development

0330 133 2975